Ski Vermont Media Day

Ski group at Trapp's

On a recent media tour hosted by Ski Vermont and the National Snowsports Journalists Association, a group of 16 media visited Bolton Valley Resort and Trapp Family Lodge in northwestern Vermont. Here’s a behind-the-curtain look at how some ski resorts promote themselves using the age-old “media fam tour.” The first day of the media tour was dedicated […]

NASJA Meet & Greet During Outdoor Retailer Snow Show

NASJA members and their guests meet for libations at the Denver Press Club on the closing day of the Outdoor Retailer + Snow Show in late January. Founded in 1867, the DPC is the oldest press club in the U.S. and displays autographed photos from almost every president since then, along with historic front pages […]

NASJA Western Winter Summit

The Western Winter Summit was held this year, for the first time in 25-plus years, in northern New Mexico. From Jan. 26-31, 19 lucky participants enjoyed largely sunny skies, but also a 4-6 inch powder refresher that fell on the eve of our two-day Taos Ski Valley stop, which powder hounds continued to enjoy on […]