We are a professional group of over 180 press and corporate members. Press members include writers, photographers and other communication professionals who report on ski, snowboard and Nordic related news, information and features via various media outlets. Corporate members include media contacts or employees of ski resorts, convention and visitor associations, manufacturers and others who have a business connection in communication and coverage of winter sports.
NASJA Professional Development Webinar
Tuesday, Dec. 13 – 7:00-8:00 p.m. EST
Zoom Forum Link
Is the news release dead? Well, not exactly. In fact it’s thriving. But a North American Snowsports Journalists Association (NASJA) online forum on Tuesday, December 13 will explore the topic of how PR pros and journalists alike communicate today.
The NASJA professional development forum is open to all journalists and communications professionals as four leaders share their views on the topic in an hour-long webinar.
While the traditional news release is still a vital tool, publicists today utilize myriad tools to tell their story. What’s new? What’s working? NASJA panel moderator Tom Kelly will explore that with leading ski and outdoor industry PR pros and journalists.
Kelly, a lifelong ski industry communicator as both a publicist and a journalist, will moderate the discussion. Panelists include highly-respected outdoor industry PR leader Chris Goddard, Vail Resorts Senior Director of Communications Lindsay Hogan, innovative journalist and host of the Storm Skiing Journal and Podcast Stuart Winchester, and Ski Area Management Editor Katie Brinton. Brinton’s SAM Magazine was one of the catalysts with its November story “Is the Press Release Dead” by Canadian outdoors journalist Steven Threndyle.More info
The North American Snowsports Journalists Association, is an organization of travel writers, photographers, meteorologists, communicators, influencers and corporate members who share ideas, network and meet to learn about the ski industry in ways that go beyond what’s obvious.
As the sport’s leading communications group in the country, almost 60 years old, NASJA plays an important role in the snowsports community that can be promotional, investigative and informative to industry representatives and enthusiasts alike. NASJA communicators publish content in print, radio, blogs, websites and video to drive awareness and participation in snowsports.Click here to discover more
The North American Snowsports Journalists Association (NASJA) is a professional group of over 200 press and corporate members. Press members include writers, photographers and other communicators who report on ski, snowboard and Nordic related news, information and features via various media outlets. Corporate members include media contacts or employees of ski resorts, convention and visitor associations, manufacturers and others who have a commercial interest in the journalistic coverage of winter sports. (www.nasja.org)
Jeff Blumenfeld, President, NASJA, c 203 326 1200, firstname.lastname@example.org