view of mountainsEnjoy the view!

North American Snowsports Journalists Association
The collective communication force within the snowsports industry.

North American Snowsports Journalists Association
The collective communication force within the snowsports industry.

xc skier xc silhouette

Serving Snowsports Media Since 1963

We are a professional group of over 180 press and corporate members. Press members include writers, photographers and other communication professionals who report on ski, snowboard and Nordic related news, information and features via various media outlets. Corporate members include media contacts or employees of ski resorts, convention and visitor associations, manufacturers and others who have a business connection in communication and coverage of winter sports.

Is the news release dead?

NASJA Professional Development Webinar
Tuesday, Dec. 13 – 7:00-8:00 p.m. EST
Zoom Forum Link
https://us02web.zoom.us/j/83704987086?pwd=Um9wYnFCUGlGSzlyWFJGWnFkS0l6UT09

Is the news release dead? Well, not exactly. In fact it’s thriving. But a North American Snowsports Journalists Association (NASJA) online forum on Tuesday, December 13 will explore the topic of how PR pros and journalists alike communicate today.

The NASJA professional development forum is open to all journalists and communications professionals as four leaders share their views on the topic in an hour-long webinar.

While the traditional news release is still a vital tool, publicists today utilize myriad tools to tell their story. What’s new? What’s working? NASJA panel moderator Tom Kelly will explore that with leading ski and outdoor industry PR pros and journalists.

Kelly, a lifelong ski industry communicator as both a publicist and a journalist, will moderate the discussion. Panelists include highly-respected outdoor industry PR leader Chris Goddard, Vail Resorts Senior Director of Communications Lindsay Hogan, innovative journalist and host of the Storm Skiing Journal and Podcast Stuart Winchester, and Ski Area Management Editor Katie Brinton. Brinton’s SAM Magazine was one of the catalysts with its November story “Is the Press Release Dead” by Canadian outdoors journalist Steven Threndyle.

More info
News release image news-release

Member Showcase

Check out the current work of NASJA members, categorized by author and subject.

Read More
Upcoming Events Tripp Fay

Upcoming Events

Read More
NASJA Members List

NASJA Membership List

Develop your professional network: access the corporate and press member directories.

Read More
Join Us Power St Photo

Join Us!

The North American Snowsports Journalists Association, is an organization of travel writers, photographers, meteorologists, communicators, influencers and corporate members who share ideas, network and meet to learn about the ski industry in ways that go beyond what’s obvious.

As the sport’s leading communications group in the country, almost 60 years old, NASJA plays an important role in the snowsports community that can be promotional, investigative and informative to industry representatives  and enthusiasts alike. NASJA communicators publish content in print, radio, blogs, websites and video to drive awareness and participation in snowsports.

Click here to discover more

NASJA Membership

NASJA offers three categories of memberships: Press, Corporate and Student. Learn more below.

About NASJA

The North American Snowsports Journalists Association (NASJA) is a professional group of over 200 press and corporate members. Press members include writers, photographers and other communicators who report on ski, snowboard and Nordic related news, information and features via various media outlets. Corporate members include media contacts or employees of ski resorts, convention and visitor associations, manufacturers and others who have a commercial interest in the journalistic coverage of winter sports. (www.nasja.org)

Media contact:
Jeff Blumenfeld, President, NASJA, c 203 326 1200, jeff@blumenfeldpr.com

Click here to find out more about NASJA