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2026-2027 NASJA Board and Staff


Bob Curley

Bob Curley

Current President


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NASJA President Bob Curley, is a full-time freelance travel writer published in a wide variety of consumer and travel trade publications including AFAR, Coastal Living, Forbes, Fodor’s, USA Today, Travel Weekly, Travel Agent Central, JaxFax, and others. Bob has been writing the Snowscoops newsletter for NASJA.

 




Jeff Blumenfeld

Immediate Past President


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Jeff Blumenfeld is both a ski writer and experienced public relations executive. He has been a member of NASJA starting in 1974, since the day he entered the working world. Since then, he has extensively covered the sport for publications including Elevation Outdoors, SKI, Skiing History, and Venu.

His ski industry clients have included Caber, Cevas, CW-X, Fischer, Gore-Tex, Head, Kneissl, Nava, Slalom, and Trak. On the resort side, he’s represented Breckenridge, Jackson X-C, Killington, Ski The Rockies, Ski The Summit, and the Vermont Ski Areas Association, and currently represents Bromley, Cranmore, and Jiminy Peak. He is a board member of the International Skiing History Association (ISHA) and the 2017 recipient of NASJA’s Bob Gillen Memorial Award for Achievements in Snowsports Public Relations and Communications. He is also chairman of the Rocky Mountain chapter of The Explorers Club and in spring 2019 launched his second book: Travel With Purpose: A Field Guide to Voluntourism (Rowman & Littlefield).You can reach Jeff Blumenfeld at jeff@blumenfeldpr.com.

 


Nicole Feliciano

Nicole Feliciano

Vice President


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Nicole Feliciano is a leading voice in the ski industry, specializing in women, families, and participation growth. She is the founder of The Ski Moms, a media platform and community dedicated to helping moms and families make the most of life on snow.

Nicole hosts the award-winning Ski Moms Fun Podcast, publishes The Ski Mom Substack—consistently ranked among the top travel newsletters—and leads the largest online community for skiing and riding moms, with more than 18,000 members. Through social media,
podcasts, newsletters, and events, she reaches an engaged audience of women who influence family ski travel and purchasing decisions.

As CEO of Momtrends Media, Nicole has covered family travel since 2007, with skiing and mountain destinations becoming a primary editorial focus. She is also an industry researcher. In 2024, she led the first-ever Ski Moms Happiness Survey, gathering insights from 1,000 female
skiers to identify opportunities for increasing participation among women and families. She followed that work with the 2025 Slow Skier Survey, continuing to provide actionable consumer insights for the snowsports industry.

A sought-after speaker and consultant, Nicole has partnered with organizations including Ski Utah, Vail Resorts, and leading consumer brands to develop marketing strategies that connect with women and family audiences. She also served as a Mom Correspondent for Procter & Gamble at the 2010 Vancouver Olympic Games, covering the company's "Thank You Mom" campaign.

A self-described late bloomer to skiing, Nicole has embraced the mountain lifestyle with enthusiasm, logging more than 100 days on snow in a single season and holding both alpine and Nordic season passes. She covers skiing, mountain travel, and luxury family travel while splitting her time between Waitsfield, Vermont, and Brooklyn, New York.

 


Peggy Shinn 2

Peggy Shinn

Vice President


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Jaime Collins

Corporate Liaison


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Jaime Collins, communications manager at the New York State Olympic Regional Development Authority, is our Corporate Liaison to the NASJA Board. In this role, Jaime represents the interests of NASJA’s corporate members and serve as a liaison between the group’s journalists and industry members.

Jaime began her writing career in 1987 while living abroad in Taipei, Taiwan. Through the ensuing decades, she garnered diverse experience as a leader and marketing and communications expert in healthcare, manufacturing, education, advertising, hospitality, and community organizing. Then, in 2001, in pursuit of her passions for wilderness, mountain running, and alpine and Nordic skiing, she moved to Lake Placid, NY, where she raised her family and fell in love with the Adirondack wilderness.

 

In her role at the Olympic Authority, she writes stories about winter sports, athletes at all levels and abilities, and the myriad events and programs across the organization’s six venues while also providing strategic communications and marketing expertise.


 




Stephanie Barnhart

Executive Secretary/Director


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Stephanie Barnhart is a journalist, editor, and creative director with a deep love for storytelling and the great outdoors. She holds a Master’s degree in Journalism and has spent years in senior leadership roles, serving as both a NYC Editor and National Events Director.

In these roles, Stephanie oversaw editorial and event strategy for New York City and multiple major U.S. markets, including Los Angeles, San Francisco, Chicago, Washington, DC, Philadelphia, and Boston. She directed local city teams, managed content and programming across regions, and traveled nationally to produce and oversee large-scale events, ensuring consistency, quality, and meaningful community impact across the brand.

Outside of her professional work, Stephanie is a mom, a lifelong outdoor enthusiast, and a passionate advocate for protecting winters and outdoor spaces for future generations. While winter sports, especially snowboarding and skiing, are her greatest passion, she also enjoys ice fishing, hiking, and biking to stay active and connected to nature throughout the year. She and her son spend much of their time together in the mountains, moving seamlessly from backcountry touring to groomer days, sharing a deep love for winter, adventure, and the culture that surrounds it.

These experiences have shaped Stephanie’s dedication to preserving and highlighting snow-based sports and the natural landscapes that make them possible, a value that guides both her creative work and leadership.