Corporate Liaison

Bonnie MacPherson, NASJA’s Corporate Liaison is a skier who got her start in public relations at New Hampshire’s Bretton Woods and The Mount Washington Hotel 25 years ago. She was director of public relations for Booth Creek’s eastern resorts: Loon, Waterville Valley and Cranmore. She held the same position at Okemo Mountain Resort in Vermont for 18 years, adding Mount Sunapee and Crotched Mountain to her quiver after all three resorts were acquired by Vail Resorts. Recently, MacPherson returned to New Hampshire and joined Gunstock Mountain Resort as director of marketing. Moving to New Hampshire’s Lakes Region is something of a homecoming for her. She spent many weekends and summer vacations with her mom and dad, aunts and uncles, and countless cousins at what her family referred to as Grandpa’s Woodlot, in nearby New Hampton. MacPherson now resides on Lake Winnipesaukee, in Gilford, with her dog Wellington the Woodle.

MacPherson is no stranger to NASJA. She was the 2008 recipient of the Bob Gillen Memorial Award, has served as corporate liaison for ESWA and co-corporate liaison for NASJA, along with Greg Ralph. 

“NASJA has served me well over the years,” said MacPherson. “Being successful in the field of communications is all about relationships. And so many of the connections I’ve made with members of this organization have turned into much more than media or corporate contacts; they have grown into cherished, lifelong friendships.”