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NASJA West News Archive NASJA West News NASJA_West News
Volume 7, 2010 May end of the season edition / NASJA-WestNews keeps us in touch as we’re spread across two time zones, 13 states and half of Canada. MESSAGE / from President-elect Jerry Hoffman Attention NASJA-West members. Is everyone aware that we have created a Facebook page with the intention of sharing thoughts, concerns and ideas? For the purpose of listing meetings and posting our production? To provide notices and membership updates? To perhaps find qualified potential members and actually make NASJA-West a more meaningful organization? Our reputation within the industry is not what it needs to be. We're perceived as just a ski club by many. At this time, we have 31 people who have joined the Facebook page. I've posed several questions, but only one member has offered a posted opinion. The purpose is to raise questions, make comments and maybe even offer a suggestion or two. Come on gang, get with it. Let's hear your feelings about NASJA-West. What we do right and what needs work. We've all heard complaints about what our organization should be. This Facebook page is a forum to state your feelings. It's a work in progress, with hopes of developing into something more professional and meaningful. Help get it off the ground rather than simply sign up for the group. I invite our incoming membership and programs VP to outline their plans, strategy or barriers being faced. Let's have our entire membership sign up and contribute. Click here for the link Please scroll down our Facebook page and read all the comments and responses so far. That should provide a starting point for all members. Everyone is encouraged to participate. NASJA-West needs your input and feedback. Remember, this is a social network vehicle for us, as a forerunner for something more professional. Use it accordingly. KUDOS Shannon Lukens says: My 15-year-old son, Penn Lukens, has just received an invitation to train this summer with the U.S. SkiCross Team, and to represent the United States at the Junior World Championships in New Zealand in August. I can hardly stand it. Jules Older had a big month. He took 3rd place for Internet Writing in Canada’s Northern Lights Awards. He had his first commentary on NPR station’s KQED. And he started a conspiracy. The conspiracy (and the commentary) are to enlist travel writers not to write about Arizona while the so- called immigration law is on the books and while the birther bill is making its way to the governor’s desk. Jules asks, "Never heard about the birther bill? It states that to get on the ballot in Arizona, presidential candidates must prove to the Arizona Secretary of State that they were born in the USA." Here's the link to the commentary and to an online article: RAZZING ARIZONA, Perspectives, KQED, April 30 http://www.kqed.org/epArchive/R201004300735 Arizona and the Ethics of Travel Writing http://www.yourlifeisatrip.com/home/arizona-and-the-ethics-of-travel-writing.html Jules says, "Feel free to pass ‘em on. Join the conspiracy." CORPORATE KUDOS Vail, Colorado…Ski Butlers Vail has won the Overall Vail Platinum Service Award for 2009 - 2010 ski season. Ski Butlers is the only ski shop in the Vail Valley to receive this award. This award is given out by the Vail Valley Partnership for exceptional customer service. Ski Butlers Vail has won this award for three consecutive years. BRAIN BUCKETS / NSAA report Helmet use at U.S. Ski areas jumps 19 percent in 2009/10 season. According to preliminary findings of the 2009/10 NSAA National Demographic Study, 57 percent of skiers and snowboarders wear helmets while enjoying the slopes at U.S. ski areas. Helmet usage among those interviewed nationwide increased 19 percent over the 2008/09 season, when 48 percent of those interviewed were wearing helmets. In comparison, only 25 percent of skiers and snowboarders wore helmets during the 2002/03 season. The annual Demographic Study is compiled from more than 130,000 interviews of skiers and snowboarders nationwide. The study also showed that: 87 percent of children 9 years old or younger wear ski/snowboard helmets; USSA / Olympians inspire troops during tour With a total of seven Olympic medals in tow, the U.S. Ski Team's Nordic combined superstars headed off to visit the troops as part of the 2010 Heavy Medal Tour in April. Throughout their time in the Middle East the Olympians visited different bases where they met servicemen and spent days getting an up-close look at day-to-day operations. The visit was about giving back to the troops NASJA-WEST CALENDAR March 2011 -- NASJA Annual Meeting, Alyeska, Alaska NASJA_West News Volume 7, 2010 Late April edition / NASJA-WestNews keeps us in touch as we're | spread across two time zones, 13 states and half of Canada. KUDOS Penn Lukens, son of Shannon Lukens, is the 2010 USASA National Champion in SkiCross. He won his age group at the competition in Copper Mountain earlier this month. It's a scary event for a mom to watch, but he did great, winning every one of his heats all the way up to the final heat. He's about 6'2" now, which is pretty big for a 15 year old. Last year, he took third, despite double ejecting twice in the finals. Let me know if you'd like a picture. Penn is a freshman at Steamboat Springs High School, and a member of the freeride team with the Steamboat Springs Winter Sports Club. Shannon has been a writer for OnTheSnow.com for 12 years. OBIT Violet White passed away Saturday, April 17. I am sure that she is now skiing beautiful, fluffy powder with my Dad, Carson White, and all their friends. - Charlie White To celebrate her life, we will be meeting at 11 a.m. on Saturday, May 29 (Memorial Day Weekend), at the "Community Arts Center" in downtown Truckee at the corner of Church and School Streets. Wheelchair access is at the rear (North) end of the building. Parking, unfortunately, is PAID Parking, so bring quarters, or a credit card (no bills accepted by their machines). Lunch will be provided at Noon; soft drinks, wine, beer, coffee, tea, will be available starting at 11 a.m. We need to know how many will be showing up to cook for; so, PLEASE reply with the number in your party. Go to this link, then scroll down to the bottom of the page to open the information below "Violet White Information" (pdf files) http://www.donner-lake.com/carson.htm We look forward to remembering Mom, with you. -- Charlie White Violet was the Carson White's long time sweetheart and Wife and mother of his children. She was a gracious lady and attended many of the Northern California / Nevada Ski Media events and US Ski Writers Association and NASJA. - Curtis Fong OPINION/ By John Naye, outgoing NASJA-West president On the exact same day that I read our region's most recent newsletter, I happened to be at Whistler during the opening weekend of the TELUS World Ski and Snowboard Festival. That same evening my bill was $209 for a dinner experience that was my idea, for which I volunteered, and which wasn't required as part of TELUS. I mention this because I basically don't agree with the comments expressed by Snoshu Thompson in the last newsletter. Although I admit that free is always a great price, as the journalism field and the snowsports industry have changed, so have the costs associated with hosting events and meetings. After paying over $200 for this one dinner, a cost of $500 for an entire convention meeting doesn't seem so outrageous to me, especially when the location was Sun Valley. We can lament all we want that the good old days are gone, but if we are going to be responsible journalists, then we need to live in the present and not the past. Social media is now an important element in our world, one that we are trying to understand and embrace. Snoshu is certainly entitled to his opinion, and I respect his contributions over the years. And who doesn't miss how things used to be. But as one who has been involved in meeting planning for our organization for several years, I don't think expecting to be hosted for no cost is reflective of our current landscape. Everyone has a bottom line; take a look at yours. OPINION / By Jerry Hoffman, in coming NASJA-West president A NASJA-West facebook page has been created to spark comments. Our newsletter is solely for our own information, not opinions from our members. Please direct our West membership to respond to some of the questions raised on the facebook page. Also note that it's a work in progress, and in time we will have areas to specifically post membership, meeting, benefits, links to our work, corporate corner and other elements to better define ourselves and perhaps even use as a recruitment tool. NSAA AWARD The National Ski Areas Association (NSAA) today announced that longtime Colorado ski industry executive Andy Daly is the recipient of the association's annual Lifetime Achievement Award for his notable ski industry involvement and contributions. Daly's ski industry career began in 1970 when he moved to Colorado and took a job at Aspen Highlands for what was supposed to be only a couple of weeks. By the end of the ski season, Daly was completely enthralled with the Colorado Rockies and accepted a job as a ski patroller for the next season. Daly moved to Copper Mountain in the fall of 1972 and quickly advanced, serving as patrol director in 1973, mountain manager in 1975, VP of Ops in 1980, and was finally promoted to president and CEO in 1982. In 1987, Daly left Copper Mountain to start his own company, which reopened the Lake Eldora Mountain Resort near Boulder. In 1989, Daly was lured to operate Beaver Creek Resort in addition to Eldora, and also the Broadmoor Golf and Spa Resort in Colorado Springs. In 1992, Daly was named president and CEO of Vail Associates Inc., the predecessor company to Vail Resorts. During Andy's tenure as president, the company acquired Colorado's Keystone and Breckenridge resorts, Heavenly in California, and Wyoming's Grand Teton Lodging Company. The company filed its initial public offering in February 1997. Daly retired from Vail Resorts in 2002 to start Gore Creek Investments. RENEWAL REMINDER ! Thanks for the renewal update. I'm writing this from Damascus, Syria, where I have some travel writing assignments ongoing. Walt Roessing
NASJA_West News Volume 7, 2010 Mid April edition / NASJA-WestNews keeps us in touch as we're spread across two time zones, 13 states and half of Canada. OPINION / The "Gone" old days of NASJA / By Snoshu Thompson Remember when we got PR releases from ski areas and they hosted us to lift tickets and more so we could check things out? I still get the releases... Our presence used to be appreciated because we got word out. But now with "social networking" and the Internet ski areas can be their own publishing house, they assume. For 41 years our family stayed close to home to devote two or three days a week from late November to early April mailing, broadcasting, finally Internet-ing reports on conditions and events. It was a job no one was doing out West at the time (1964). We were not overpaid. I still do stories and am a respected source for information. Respect doesn't pay $500 meeting fees. So…. if we are not necessary any more, don't fill up our email with your "social network" stories of every item they can contrive, just the facts Mam. ELECTION RESULTS / NASJA-West officers President: Jerry Hoffman Communications: Harriet Wallis Membership: Randy Boverman Programs: Lynn Rosen & Steve Giordano SUN VALLEY WRAP Read blogs about the Sun Valley Annual meeting on the NASJA.org site. And, April Russell, who hosted the Brundage pre-trip and joined us at Sun Valley, had ACL surgery recently. She got hurt on her way to the race course. NEW / INTERNET BLOGGING GUIDELINES Internet Blogging: Members must meet three (3) of the following benchmarks for press membership: 1) have completed at least one year of blogging on a social media or new media website that allows response feedback; 2) be able to provide proof of income from a source other than PR firms, advertising agencies, or commercial organizations; 3) have completed at least four written, audio or visual updates per month (in season) that are editorial, not advertorial; 4) provide proof of at least 5000 page views per month. The details will be on page 2 of your renewal form. UPDATE YOUR OWN STUFF / By Vicki Andersen, NASJA-West Executive Secretary There are a few changes with this year's renewal process. First, you must update your own information on the NASJA web site prior to June 30th. It's really simple. Go to www.nasja.org, then Login, then Update Your Information. If you don't have Internet access, attach a brief (no more than 35 words) biography to your renewal and any other changes you wish to make. The reason for this is that information for the Membership Directory and all mailing/e-mailing lists is derived from the Web site. FORGOT YOUR LOGIN and PASSWORD? / By Peter Hines, NASJA Webmaster The best thing to do is to click on the login button on the upper right of the home page. There is a link in bold letters which states: Don't know or forgot your logon or password? The user can enter their e-mail address and their login and password will be emailed to them. YOUR GIG IS UP / Credentials review for these members Here are the folks who are due for credentials review this year. Your submissions must be from the calendar year 2009, and preferred method of submission is electronically, but we always take hard copies. Renewal deadline is May 31. Any questions, let me know. Vicki Andersen, NASJA-West Executive Secretary, phone/fax: 503-255-3771. Ball, Lonnie Boverman, Randy Brown, Robert Cardozo, Yvette Castle, Ken Crezee, Brit Dehnel, Chris Doherty, Paul Dyer, Chad Frank, Lee Friedland, Lois Fullwood, Janet Gieringer, Leigh Goligoski, Bob Haggerty, Steve Harrelson, Mike Hooge, Andrew Huebner, Marty Irwin, Richard Kanter, Evelyn Leeth, Dan Masia, Seth Mishev, Dina Mohler, Chaco Naye, John Older, Jules Petterson, Jimmy Pfeiffer, Doug Robb, Brian Rodriguez, Roy Roessing, Walter Rosen, Lynn Schroeder, Peter Smith, Scott Thompson, Tammie Turner, Larry Unversaw, Martin Vournas, Dino Wallis, Harriet Walter, Claire Weatherly, Karl Wyatt, Risa Weinreb
Volume 7, 2010 April election edition / NASJA-WestNews keeps us in touch as we're
NASJA_West News IN MEMORIAM Mitch Kaplan, free lance travel writer, NASJA secretary-treasurer, Harold Hirsch award winner, died on
March 15 after a long battle with Myelodysplastic Syndrome. There will be no funeral according to Mitch's
wishes. A memorial will be scheduled later. If you'd like to do something, please make a donation to your
favorite charity. KUDOS Freelance writer and photographer Harriet Wallis (that's me!) earned Ski Utah's 2010 Excellence in
Journalism Award. Along with writing the "Let's Go!" column for The Valley Journals and the cover stories for
PSIA's instructor magazine, she's had 25 stories and 26 photos published this year and has demonstrated
her passion for snow sports through many years of writing. WELCOME Brice & Associates, the La Jolla, CA-based PR firm for Brian Head Resort, Utah. Info: jbrice@briceandassociates.com WANNA' WRITE a WRAP? / Volunteer needed Soooooooo, who's willing to write a couple paragraph wrap of the pre-trip and / or the Sun Valley
annual meeting? Hit reply and let me know. – Harriet Wallis repeat / GETTING to / from SUN VALLEY Sun Valley Stages to provide bus service from Boise to Sun Valley and from Sun Valley to Boise during the
NASJA Annual Meeting
Avis Rental Car will provide one-way service with no mileage charge or drop-off fee charge from and to
Boise for a significant discount price of $80 plus tax each way. Please call (208) 788-2382 and identify
yourself as a NASJA member. New / SUN VALLEY / Check in details / by Dino Vournas, NASJA VP of Meetings
RESORT NEWS Whistler is hosting more than 95 per cent of the 2010 Paralympic Winter Games including three sports
(alpine skiing, biathlon and cross-country skiing) representing 62 of the 64 medal events. Silver Mountain held its "extreme economic relief discount day" on March 4 with ticket prices at just $14. Yes, Virginia. There is a free lunch. In another first in the world of ski and snowboard rentals, Rentskis.com
has made renting gear at Vail Resort's five mountains (Vail, Beaver Creek, Breckenridge, Keystone, and
Heavenly) an even more irresistible deal. For every day that equipment is rented (in advance through the
Rentskis.com website), renters will receive a $10 voucher for a free lunch at any of the five resorts on
mountain restaurants owards the purchase of any meal. That includes casual dining like Maggie's in
Breckenridge or the Gunbarrel Grill in Heavenly or it can be used for fine dining such as Game Creek at Vail
or Beano's in Beaver Creek. This offer is good through the end of the ski season but reservations MUST be
made by March 31. Info: Joan Christensen, JC Communications, 970-509-0710 (cell), jcc@rkymtnhi.co Tahoe is largest flat water stand-up paddleboard venue hosting five races from May through September on
the largest alpine lake in the country. Stand-up paddle boarding is an emerging sport with a Hawaiian
heritage, and gave early surfers a higher viewpoint, increasing visibility of what was going on around them,
such as incoming swells. Today boards are anywhere from nine to 18 feet with features such as padded
decks, one to three urfboard-style fins for stability and equipped with a long paddle. In Lake Tahoe, stand-
up paddle boarding is opular with crossover athletes, especially skiers and snowboarders, along with
mountain bikers and runners, s it helps develop a strong core, essential for succeeding in just about any
outdoor sport. NASJA-WEST CALENDAR Mar. 24-28 -- NASJA Annual Meeting, Sun Valley, Idaho Volume 7, 2010 February / Pre Annual Meeting edition / NASJA-WestNews keeps us KUDOS Brian Schott interviewed iconic ski legend Scot Schmidt for the winter 2010 issue of Whitefish Review, the
non-profit art, photography, and literary journal based on mountain culture where he serves as editor and
publisher. Schmidt talks about managing risks and staying in control on and off the ski slopes, as well as his
new role at Montana's Yellowstone Club. Whitefish Review continues to gain national attention, recently
receiving a starred review from Library Journal. (http://www.libraryjournal.com/article/CA6709259.html) REPEAT / DEADLINES Idaho Pre-trip / Register until Feb. 22 / Trip date: March 21 -24 Sun Valley Annual Meeting / Register until Feb 26 / Meeting date: March 24-28, Link from www.NASJA.org REPEAT / NEED A ROOMMATE? / Avoid the $150 single occupancy fee Want to avoid the single room fee at Sun Valley? You must get a roommate BEFORE you register. Contact REPEAT / GETTING to / from SUN VALLEY Sun Valley Stages to provide bus service from Boise to Sun Valley and from Sun Valley to Boise during the
Avis Rental Car will provide one-way service with no mileage charge or drop-off fee charge from and to
Boise for a significant discount price of $80 plus tax each way. Please call (208) 788-2382 and identify
yourself as a NASJA member. OPPORTUNITY KNOCKS / Dinner seminars about Italy / from Peter Schroeder Over the past six months I have made two trips on assignment to Italy and was assisted with helpful support
and information provided by the Italian Government Tourist Bureau in Los Angeles. My contact there--Emanuela Boni--is putting together a series of dinner seminars about Italy in cities in the
western U.S., and would like to expand her database of qualified travel writers to invite to these seminars
and future events. The announcement from her, pasted below, regarding a series of dinner seminars may be
of interest to the NASJA membership. If you feel it's appropriate, I suggest including it in the next NASJA
newsletter. The Italian Government Tourist Board has scheduled a series of dinner seminars in some of the most If you are interested in receiving an invitation, please email Emanuela Boni at emanuela.boni@enit.it Italian Government Tourist Board RESORTS UPDATE / From National Ski Club News, forwarded by Alice Williamson INTRAWEST SELLS A RESORT AND LODGING PROPERTIES Intrawest cried foul about published reports over an impending foreclosure action and the company asserted
that it remains in control of all its resorts after ads appeared in major newspapers announcing that some of
Intrawest's lenders, represented by Wilmington Trust FSB, would conduct an auction to sell their interest in
the company. The auction is scheduled to take place on February 19, while Whistler-Blackcomb hosts many
of the events for the 2010 Winter Olympics. Both sales come on the heels of Intrawest's sale of Copper Mountain Resort to Powdr Corporation as AIG TRANSFERS OWNERSHIP OF STOWE The American International Group (AIG) has transferred ownership of Stowe Mountain Resort to its Chartis
subsidiary which was formed in last year to take over AIG's property-casualty and general insurance
business. AIG has had an ownership interest in Stowe since the 1940's, it spun off many of its assets and
properties following a $182 billion federal government bailout and the company had said that it was going to
sell the resort. But, according to the Burlington Free Press, Despite receiving what was described as many
qualified offers for the resort, none were accepted and AIG opted to transfer ownership to the New York
based subsidiary. SKI PROPERTY OWNERS SUE CREDIT SUISSE Property owners at 4 resorts, including the Yellowstone Club and Tamarack Resort, have sued Credit
Suisse and realtor Cushman & Wakefield for $24 billion in losses and damages, claiming the banking giant
attempted to defraud investors through its lending practices of inflating real estate values to earn fees and
then foreclosing on the properties to take control of them below market value. In May, while ruling in favor of Cross Harbor Capital Partners in its bid to wrest control of Yellowstone, a
federal judge decried Credit Suisse's predatory lending practices but Credit Suisse denied the accusations
and declared that it would "vigorously" defend itself. HUEGA HONORED in DATONA 500 DAYTONA BEACH, Fla.- Roush Fenway's race cars each carried a special decal honoring the life and cause of Olympic medalist skier and multiple sclerosis (MS) advocate, Jimmie Heuga, in the Daytona 500 race at Daytona International Speedway. Heuga passed away at the age of 66 Heuga, a college skiing teammate of Roush Fenway President Geoff Smith at the University of Colorado,
was a bronze medalist in the 1964 Olympic games, but will most be remembered for founding "Can Do
Multiple Sclerosis" (formerly the Heuga Center for Multiple Sclerosis) a national nonprofit organization that
has served as a leading provider of innovative lifestyle emplwrment programs for people with MS and their
support partners. NASJA-WEST CALENDAR Mar. 24-28 -- NASJA Annual Meeting, Sun Valley, Idaho
GOT NEWS? Volume 7, 2010 Early Feb edition / NASJA-WestNews keeps us in touch as we're KUDOS At the recent SATW Western Chapter meeting in Lake Tahoe, three of our members grabbed awards from OBIT Jimmy Heuga died this week, 46 years to the day that he won his bronze in Innsbruck. Read the story at http://www.denverpost.com/ci_14361975 DEADLINES Vote / Until Feb. 15 Idaho Pre-trip / Register until Feb. 22 / Trip date: March 21 -24 Brundage, Bogus Basin, Soldier Mountain. Details: www.NASJA.org Sun Valley Annual Meeting / Register until Feb 26 / Meeting date: March 24-28, Link from www.NASJA.org NEED A ROOMMATE? / Avoid the added $150 single occupancy fee Want to avoid the single room fee at Sun Valley? You must get a roommate BEFORE you register. Hit reply. GETTING TO / FROM SUN VALLEY Sun Valley Stages to provide bus service from Boise to Sun Valley and from Sun Valley to Boise during the
Avis Rental Car will provide one-way service with no mileage charge or drop-off fee charge from and to Boise for a significant discount price of $80 plus tax each way. Please call (208) 788-2382 and identify yourself as a NASJA member. SUN VALLEY ITINERARY (abbreviated) / March 24 - 28 Wednesday: Registration, sign up for optional activities, rental equipment fitting, welcome reception Thursday: Hosted breakfast, developmental seminar, lunch on your own, dine around. Friday: Hosted breakfast, developmental seminar, lunch on your own, NASTAR race, tour of Snowmaking Saturday: Hosted breakfast, developmental seminar, lunch on your own, regional and NASJA meetings, Sunday: Hosted breakfast, Alyeska Ski Resort speakers (site of next year's Annual Meeting) ski, depart. WINTER SUMMI REPORT / by Bob Goligoski Fifteen NASJA members attended: John Naye, Jerry Hoffman, Randy Boverman, Brian Robb, Ed Kane, Denis Hall, Dino Vournas, Bob Goligoski, Diana Hunt, Claudia Carbone, Curtis Fong, Dan Giesen, Risa Wyatt, Peter Schroeder and Martin Griff. Naye, president of NASJA-West, opened the member meeting session with a financial report that concluded that the region is in reasonable financial condition and currently has an approximate balance of $25,000 in its bank account. The amount includes an $8,000 fund left to it by the former NASJA Rocky Mountain Chapter with the understanding the money will be used for a charitable purpose in the future. Discussion was held regarding appropriate recipients, and it was decided to poll our members about possible charities and to then appropriate up to $4,000 for disbursement. Naye also reported that the West region also currently has 80 media members, a loss of 10 press members from one year ago. Some new journalists joined NASJA-West during the year, but more left due to job transfers, lack of credentials and lack of interest. Corporate memberships increased from 47 to 58. This increase came about largely because of a change in the membership process making it easier and less costly for corporate members to join. Hoffman led a spirited discussion of ski-snowboard industry changes and changes in the media landscape. It is becoming more difficult for NASJA to find resort sponsors for NASJA events in large part because of the economy. Many ski resort marketing departments have had their budgets "gutted" this season. Resorts also are increasingly requesting that trips include media only - no guests. Resort marketing personnel are increasingly concluding that their resorts are getting great benefits from on-line reports from bloggers. Very few bloggers are NASJA members and NASJA has not "vetted" them as to their journalistic credentials. NASJA VP Dino Vournas discussed a possible revamping of the NASJA awards, and much discussion was held regarding giving awards posthumously. There was a general consensus that this should be avoided whenever possible. ESWA President Martin Griff then discussed the Eastern region's efforts to enhance its credibility factor, and what it might mean to the future of NASJA. Simplistically, are we a group of professional journalists or a social club? There are proponents of both sides in the East, though it was noted that in the West we clearly have decided to be professional, as witnessed by this Winter Park meeting where no guests were allowed. Griff was thanked for his attendance and his commentary. Naye adjourned the meeting after three hours of engaged participation and reminded members to thank NASJA's arrival at Winter Park coincided with an SIA demo day at the base of the peak. Members were able to "demo" the latest in skis and other equipment. Ski icon Wayne Wong took NASJA members on a tour around the slopes. All NASJA members were flying down the tundra on new "active suspension" demo skis from Anton, an industry start-up based in Bozeman, Montana. Some loved the new technology, others found it a so-so improvement. Speaking of SIA, the industry organization will be having its annual convention in Denver for the next 10 years. SIA and NASJA chiefs both expressed an interest in holding some future NASJA meetings in Colorado so that they can coincide with the SIA conventions. Sign-ups for the upcoming annual NASJA convention in Sun Valley are progressing slowly with only 13 members on the list as of early Feb. NASJA expects a crowd of about 150 - 200 in Sun Valley. The Winter Park trip was quite a success. Members awoke on the second day to find 4 - 6 inches of new powder and they were still finding "freshies" well into the late morning. The trip is expected to generate a number of stories for media members as the character of Winter Park is slowly evolving from a "locals" playground to a destination resort. Four new lifts have been erected in the last five years. NASJA-WEST CALENDAR Mar. 24-28 -- NASJA Annual Meeting, Sun Valley, Idaho NASJA-West News Volume 7, 2010 Jan 31 edition / NASJA-WestNews keeps us in touch as we're spread across two time zones, 13 states and half of Canada. FYI / By Harriet Wallis, editor NASJA-West News Thank you, NASJA members! It's always good to hear from you. I'm really glad it's easy to hit the reply button and fire something off to me. Keep your questions and comments coming. I've had questions recently from a gazillion members -- mostly about the Sun Valley annual meeting. I try to respond to everybody pronto. But I don't have an inside track or a crystal ball to answer many of the things you'd like to know. But keep the flow between us going anyhow. It's good. I sent a newsletter yesterday just so you'd have all the info - as we knew it then - all in one place. Now there are some changes. SHUTTLE TO / FROM BOISE / Without comment NASJA is still working on a possible discount, but if you want to make your shuttle reservation now: Sun Valley Stages. 119 South Park Avenue West, P.O. Box 936, Twin Falls, ID 83303. Phone: 208-733- 3921; Toll-free: 1-800-574-8661; Fax: 208-733-3993. NEED a ROOMMATE? / for Sun Valley, March 24 - 28 Do you want a roommate for Sun Valley so you don't have to pay the single rate? NASJA's VP of Meetings Dino Vournas says, "As of now, Sun Valley will not allow members to register and pay the cheaper price without having a roommate… people will have to matched up beforehand and then they can register when they have a roommate." If you want a roommate, let me know and I'll make a list. Hey! I need a roommate too! MEMBER NEWS The Jules Older family is in New Zealand, where our daughter is about to give birth. We've had a birth of our own. On the same day Apple announced the iPad, it app-roved our app, San Francisco Restaurants, Take II. It's roughly 25% bigger than Take I, with new emphasis on the area around the Moscone Center, where many San Francisco conventions are held... and where Steve Jobs birthed the iPad. The iPad costs $499. San Francisco Restaurants still costs 99 cents. info: www.julesolder.com WELCOME to ... ...new journalist member Meri-Jo Borzilleri a freelance journalist from Bellingham, Washington, returning NASJA member Carl Filoreto, and returning Corporate member Schweitzer Mountain Resort. Their directory information can be found on the NASA web site. INFO / IDAHO PRE-TRIP / March 21 - 24 / By Dino Vournas, NASJA VP of Meetings Deadline: February 22 at http://www.sunvalley.com/nasja. Meet:at Boise Airport (BOI) by 3:30 p.m.Sunday, March 21. EDITOR'S NOTE: 3:30 is the new time to meet. Transportation: From Boise Airport to the resorts and drop-off at Sun Valley on Wed. March 24, in time for the Annual Meeting welcoming festivities. Return transportation to Boise: You will be on your own for transport back to Boise on Sunday March 28, but options are being worked out. Booking: Call or email April Russell-Brundage Mountain 208-634-4151 ext. 120 or april@brundage.com Have Ready: Your credit card, skier's info; boot size, DIN setting, ski preference, ski ability etc. Other contacts: Kellie Kluksdal, Idaho Division of Tourism , Kellie.kluksdal@tourism.idaho.gov , 208-334-2470 ext. 2152 Dino Vournas-NASJA VP of Meetings, dino.v@sbcglobal.net INFO / SUN VALLEY ANNUAL MEETING / March 24 - 28 Deadline: February 26. at http://www.sunvalley.com/nasja.
VOTE / By Greg Snow, VP of Awards Deadline: February 15. Login, read the biographical sketches and vote. Here is the abbreviated ballot. The CARSON WHITE GOLDEN QUILL AWARD honors an individual or individuals who have made a significant contribution to the advancement of snow sports in North America. Candidates: Stu Campbell Pres Smith Cal Conniff LIFETIME ACHIEVEMENT AWARD honors an individual for a lifetime achievement in snow sports, including competition, mechanical, equipment, technique, technological advancement and other accomplishments. Candidates:
The BOB GILLEN MEMORIAL Award honors an individual NASJA corporate member for contributions to the advancement of snow sports through public relations and communications, either in a single achievement or a lifetime of effort. Candidates:
HOW to VOTE You need your user ID and password to log on to the portion of the site where you can vote. Log on to the NASJA site: www.NASJA.org . Then, if you do not know your User ID and Password click on "Forgot Your Password" You will be prompted for your complete e-mail address. Enter it. If you are a current NASJA member and your e-mail address is in the NASJA database, your login ID and password will be e- mailed to you. Use these to login and access the "Members Only" area. NASJA ANALYSIS / By John LaPlante, Midwest NASJA Secretary Midwest leads in membership retention. Only the Midwest has seen an increase in membership since 1999. .Hooray for us! Of course, it's easy to be up when you're starting with a small base. Here's more information.
Here are a few more factoids about membership in NASJA Midwest. They apply to the 1999-2000 until now:
NASJA-WEST CALENDAR Jan. 6-10, 2010 -- NASJA Interim Board Meeting, Alyeska, Alaska Feb. 2-5, 2010 -- NASJA-West Western Winter Summit, Winter Park, Colorado Mar. 23-28 -- NASJA Annual Meeting, Sun Valley, Idaho March 2011 -- NASJA Annual Meeting, Alyeska, Alaska
Volume 7, 2010 January 17 edition / NASJA-WestNews keeps us in touch as we're
spread across two time zones, 13 states and half of Canada. Volume 7, 2010 Mid January edition / NASJA-WestNews keeps us in touch as
we're spread across two time zones, 13 states and half of Canada.
NASJA_West News Volume 7, 2010 Happy New Year edition / NASJA-WestNews keeps us in touch as we're spread across two time zones, 13 states and half of Canada. MEMBER NEWS Larry Turner (www.larryturnerphotography.com) was among the photographers featured with photos in the December issue of The Atlantic (formerly The Atlantic Monthly). The piece is called A Winter's Tale, Squaw Valley Celebrates its Olympics, 50 Years Later. Larry is co-owner of www.Highonadventure.com (along with four other NASJA writers). Tom Winter's side project The Carve Collective (www.carvecollective.com) has inked a deal with Kastle Skis to design theirSIA booth for the inaugural Denver trade show. Carve Collective is a joint project between Tom Winter (Managing Partner) and David Shike (Lead Designer). The company creates lifestyle spaces forthe next generation of ski and snowboarders. In addition to partnering with Kastle to create a unique environment for the company's first trade show booth after the defunct brand was acquired from Benetton by Cross Industries and reintroduced to the North American market, Carve Collective has collaborated with clients on to create a variety of nightclub and restaurant interior spaces. Carve is currently actively seeking resort partners to bring its unique blend of low cost, environmentally friendly lifestyle design solutions to the slopes. For more information about current projects, design portfolios or to speak with the partners, contact Tom Winter at 303-525-7767 or via email at tom@tomwintermedia.com REGISTRATION DEADLINE / Western Winter Summit Feb 2 - 5 Registration deadline: Full payment of $160 is due in the NASJA-West office (11728 SE Madison, Portland, OR 97216-3946) by Saturday, Jan. 9. Details: Specify if you need ski or snowboard rentals, (Wed-Fri). Lodging (no single supplement available - there will be multiple attendees in each unit). Meals as indicated, mountain tours, lesson/clinic. Maximum of 28 attendees (first-come-first-confirmed). No guests. Info about optional activities will be available at the Welcome Reception. Cancellation policy: Cancellations received by Saturday, Jan. 23 will incur a 25% penalty, no refunds after that date. Ground transportation: You are responsible for making your own arrangements. Suggestion: Home James (http://wridehj.com) 970-726-5060. Proposed schedule: Tuesday, Feb. 2 Lift passes available only for those participating in SIA on-snow demo Check in at Zephyr Lodge (http://www.zephyrmountainlodge.com) by 6:00pm Welcome Reception w/ refreshments, time & location TBD Wednesday, Feb. 03 ski/snowboard 4:30-6:30pm -- Membership Meeting, Vintage Hotel (utilize the Cabriolet lift) Thursday, Feb. 4 ski/snowboard Farewell Dinner -- time & location TBD Friday, Feb. 5 Ski/snowboard SOAP BOX / Comments to NASJA MidWest Chapter by Mike Terrell, VP of meetings The deadlinefor making reservations to The Homestead fam is rapidly coming due and nobody, other than me, has signed up. It's kind of disappointing when you spend time setting up a nice fam trip for the membershipto take advantage of and none have to date. I know this is a busy time ofyear, and the trip doesn't take place until late January, but deadline for reservations is Jan 4. The Homestead is an undiscovered jewel among Midwest ski resorts. It's one of the most beautiful locations in theHeartland. Perched right on the Lake Michigan shoreline amidstSleeping Bear Dunes National Lakeshore, it doesn't get much better, and it's free lodging and skiing. You won't find a better offer. As I've said before, The Homestead is a resort with the heart and soul of a fine B&B. It reminds you ofa small mountain village perched amid towering dunes. If you look at the problems they are having in the East getting resorts to host them, and the problems the NASJA board is having finding resorts to host future national meetings, we are lucky here in the Midwest to have resorts that value our membership and willing to host us. Please consider coming to the Homestead, enjoying their hospitality, and writing an article. You won't be disappointed, and the articles, once you experience the location, almost write themselves.-- Your humble VP of meetings, Mike Terrell ANNUAL MEETING at SUN VALLEY / Registration to open soon NASJA President Bob Cox says: "I have just returned from Sun Valley and they are committed to throwing an excellent party for NASJA, much as they did in 1998 when last we were there. As you know, Sun Valley and the state of Idaho rescued us this year after Tamarack went into bankruptcy. Despite the recession and business challenges, they are determined to show us their spectacular resort in an impressive fashion. Registration will open the first week of January for our annual meeting at Sun Valley March 24-28. You will receive details and instructions as soon as the website is up and operational." Registration deadline is scheduled for Feb. 26. Cost. Press members and guests, double occupancy $500; single occupancy $650. Corporate members and guests, double occupancy $600; single occupancy $750. Kids will stay & ski free, with these limitations: Maximum of one kid per adult (two per room) and age limitation 15 and younger. The price does not include a lodging tax of about 10%. Details.Most meals are covered but not all. You will likely be on your own for lunch each day. Accommodations will be at the Sun Valley Lodge and Inn. Transportation to and from Sun Valley Airport will be provided. Those who choose to fly via Boise or other airports will be on their own for transportation to/from Sun Valley, but our hosts are working on a special NASJA price with one of the rental car companies. It is about 2.5-hour drive. More details soon. Watch for an email with registration directions. CORPORATE NEWS The Hospitality Sales & Marketing Association International (HSMAI) recognized the Park City Chamber/Visitors Bureau with a Bronze Adrian Award for public relations excellence in the 53rd annual Adrian Awards Competition, the world's largest and most prestigious travel marketing contest. HSMAI will pay tribute to the Park City Chamber/Visitors Bureau during the annual HSMAI Adrian Awards Gala, attended by more than 1,000 hospitality, travel and tourism marketing executives, on February 1, 2010 at the New York Marriott Marquis. Craig@parkcityinfo.com; Stephanie@parkcityinfo.com (435) 658-9611 (435) 658-9609. North Lake Tahoe pulls out all the stops to commemorate the 50th anniversary of hosting the 1960 Winter Olympics with the Olympic Heritage Celebration, January 8-17, 2010, at venues throughout the region. Pettit Gilwee, pettit@gilweepr.com GOT NEWS? Keep it short - real short - and send it to NASJA_WestNews@hotmail.com WHO DUN -IT Harriet Wallis Communications VP for NASJA-West NASJA_WestNews@hotmail.com 801-576-0140
TAKE ACTION / VOTE Directions: browse to the NASJA website at http://www.nasja.org. Login, and then click on the link to the voting
page. Read the bios and VOTE! Thanks, Dino Vournas-VP of Awards KUDOS REMEMBRANCE Obviously, along with many ski writers of his era, Hal's sport kept him young, engaged in life and skiing remained an unforgettable passion! We loved the story his son Scott shared through NASJA. We aspire to carry on all of their enthusiasm for a wonderful sport that has changed so much, but still delivers joy and health in abundance. We send our deepest condolences to the NASJA family. With sincerest regards, Judy Gray & Jim Foster, Founders/Producers, Ski Dazzle Shows WELCOME U. S. SKI TEAM The inclusion of women on the World Championships program is yet another milestone in the more than decade long growth of the sport internationally for women. The USA has been a leader in its progress, which saw it being approved for World Championship inclusion by the International Ski Federation in 2006. EVENTS & LANDMARKS This World Cup marks Deer Valley's 11th Anniversary of hosting freestyle competition, including the 2002 Olympic
Winter Games, the 2003 FIS Freestyle World Championships, 1999 Chevy Truck U.S. Freestyle Championships and
six World Cups (2000, 2001, 2004, 2005, 2006, 2007 and 2008). This year's joint venue partnership with Park City
Mountain Resort, along with the U.S. Ski and Snowboard Association is in preparation for the 2011 FIS Freestyle
World Championships. Info: Emily Summers,Communications Coordinator,Deer Valley Resort, emily@deervalley.com, 435-645-6518.
Paula Altschuler, Park City Mountain Resort, Communications Manager, paula@pcmr.com, 435-647-5410.
Press Center at Deer Valley Resort, Beginning 1/27/09, 435-940-7001 North Lake Tahoe goes to the dogs during Snowfest Feb. 27 - March 8.
Crested Butte Mountain Resort and the US Forest Service conducted two in-depth geological hazards investigations with the goal of determining the suitability of Snodgrass Mountain for lift serviced alpine skiing. These two studies are in addition to several other studies that have been conducted on the mountain going as far back as 1976 making Snodgrass one of the most studied ski mountains in the country. CBMR will be refining it's Master Plan over the next several weeks to address concerns in the report expressed by the Forest Service and will then submit the plan to the Forest Service. The Forest Service has told CBMR that as long the plan addresses the geology concerns and stays within specified guidelines it will accept the Snodgrass proposal. Info: Michael Kraatz, VP Planning and Development, mkraatz@cbmr.com Sugar Bowl hosts its first annual Environmental Awareness Day with activities that include the creation of a mural about the importance of keeping winter cool, raffle prize drawings for carpoolers and mass transit riders, sustainable food and beverage options, and even an environmentally-themed addition to the Switching Yard Terrain Park. Those who purchase Ski Green Tags for $2 will be entered into a raffle ticket for prize drawings including lift tickets and a new snowboard at the afternoon party. Sugar Bowl, already known for its own extensive environmental efforts including resort-wide recycling programs and 100% renewable electricity via wind energy offset purchases, now aims to involve 4,000 skiing guests into the day's green festivities. Info: www.sugarbowl.com , (530) 426-9000. The Special Olympic World Winter Games are scheduled throughout Idaho starting Feb. 7. More than 2,400 athletes from 107 nations will make the Games bigger than the Winter Olympics in Salt lake City in 2002 and in Torino, Italy in 2006. Eunice Kennedy Shriver put together the first Special Olympics in Chicago in 1968 with 1,000 special needs athletes from the U.S. and Canada. Info: diane.norton@tourism.idahogov, http://www.2009worldgames.org On Jan. 20 the sacred Olympic flame lit up the peaks of the Canadian Rocky Mountains and in exactly one year , on Jan. 20, 2010, the flame will enter Banff National Park for the Vancouver 2010 Olympic Winter Games.The year 2010 also marks the 125th anniversary of Banff National Park, Canada's first National Park and the third largest in the world. Info tulene@banfflakelouise.com, www.banfflakelouise.com GOT NEWS? WHO DUN IT NASJA_West News ANNUAL MEETING / Registration ANNUAL MEETING / Early info from Frida Waara, NASJA Midwest President General meeting action starts in Lutsen, Wednesday, March 18 through Sunday, March 22. NO post trips are planned for this NASJA gathering. Best to book your flight into Duluth, Minnesota, airport code DLH. LAX $380.47 Fees for the meeting are $199 per journalist or guest, $299 per corporate or guest. Get some rest. The vernal equinox will occur on March 20, which means at 47 degrees latitude expect 13 hours of
daylight. Trust me, Jim Vick will have every hour of your visit packed with adventure. Can't wait to have you singing in the
sauna on the shores of Lake Superior. PRE TRIP Ever dreamed of mushing your own dog team? Travel with veteran dog driver Arleigh Jorgenson
www.dogmushing.com. For over 20 years he's been leading dog teams into the remote Boundary Waters canoe
Area Wilderness. He supplies expedition tents, wood stoves and sleeping bags rated to -30F to keep you cozy
camping along the trail for 2 nights. You'll dine on the finest wilderness cuisine - walleye, grilled steak, 3-bean
chili, pasta dishes, and wild rice with cranberries. Arleigh has been listed in The Ultimate Adventure Source Book as North America's top sled dog program. His
trips have also been featured in Conde Nast Traveler, Men's Health, Destination Discovery, Boundary Waters
Journal, American Fitness, Country Living, Outside and Disney magazines. Includes: PRE TRIP Skis are one of the earth's oldest forms of transportation, now you can learn how to build your own. Discover the
secrets of ski construction and the origin of ski design and function from Mark Hansen, North House Folk School's
Ski Master. He learned to make skis from Marvin Salo, whose father was a master ski maker trained in the old
Sami school of ski construction. His father's advice was "if you understand the wood, the wood will work for you."
The course covers wood grain, bending wood, types of bindings, and information related to use and handling of
these ancient tools of transportation. You'll leave this course with a pair of traditional birch skis custom-sized to
your size and weight and ready to enjoy the back -country. Includes: PRE TRIP Your tour begins crossing the rugged Sawtooth Mountains and lunch at Cascade Lodge in Cascade River State
Park perched on the shore of Lake Superior. Refueled, you'll skirt the legendary Boundary Waters Canoe
Wilderness Area to spend the night at Gunflint Lodge www.gunflintlodge.com. Expect a hot sauna and wild game
feast when you arrive. Tuesday you'll continue further up the historic Gun Flint Trail to Grand Portage Bay, the very tip of Minnesota.
Spend the day exploring the northwoods and waterfalls, and visit the restored Northwest Company Depot trading
post. Grand Portage Lodge www.grandportage.com will have your room and dinner ready and if you haven't
tested your luck on the trail you can always visit the casino. Includes: INCIDENT GOT NEWS? Keep it short - real short - and send it to NASJA_WestNews@hotmail.com WHO DUN IT Harriet Wallis
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