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NASJA membership
Membership is handled at the regional level for journalists. Click on the appropriate link below:
Eastern Ski Writers Association
Eastern Ski Writers Association
Eastern Ski Writers Association membership application and guidelines for journalists who report on snow sports and who live in Eastern North America (Atlantic Coast states, plus Pennsylvania, W. Virginia, Tennessee, Arkansas, Louisiana, Mississippi, Alabama and Washington D.C.; also eastern Ontario, Québec, Newfoundland, Nova Scotia, New Brunswick and Prince Edward Island).
Both the application and guidelines are Adobe Acrobat® PDF files. You must have the Adobe Acrobat Reader® to view them and print them out. You probably have Acrobat Reader installed on your computer already. If not, click here to download a free copy. Just print out the application, follow the instructions, and mail it in. You will be contacted by the officer listed on the form.
Download
the application for journalist membership in the Eastern Ski Writers
Association (ESWA).
Download
the application for corporate membership in the Eastern Ski Writers
Association (ESWA).
Read
the guidelines for membership.
Membership in the Midwest region is open to journalists who cover snow sports and who live in the midwestern U.S. (North and South Dakota, Missouri, Minnesota, Wisconsin, Illinois, Iowa, Michigan, Ohio, Indiana or Kentucky); also the Canadian provinces of Nunavut, Northwest Territory, western Ontario, Saskatchewan and Manitoba.
Download the New Press Member
application.
Download the Press Member Renewal Form.
Download the Corporate Member Form.
Important note for downloading the application form:
The membership application is an Adobe Acrobat® PDF file, 30K in size.
You must have the Adobe Acrobat Reader® to view it and print it out.
You probably have Acrobat Reader installed on your computer already. If
not, click
here to download a free copy. Just print out the application, follow
the instructions, and mail it in. You will be contacted by the officer listed
on the form. If you have difficulty with this, contact
Alice Williamson, Sec/Treas NASJA Midwest
aliceskier@comcast.net
651-429-6606
651-407-8025 fax
612-221-8424 cell
regarding membership in the Midwest region and NASJA.
Journalists who report on snow sports and who live in Mexico or the Western U.S. (all states west of and including Montana, Wyoming, Nebraska, Oklahoma and Texas); also the Canadian provinces of British Columbia, Alberta and the Yukon Territory).
Journalist applicants interested in NASJA membership should print out the Journalist Membership Application, read the Code of Ethics, complete the application and attach the required proof of credentials, and mail it in as specified.
Press applicants interested in NASJA West regional membership should print out, complete and return the corporate application. Print out the Press Application, follow the instructions, and mail it in as specified.
You will be contacted by the officer listed on the form. If you have questions, contact Executive Secretary, Vicki Andersen.
NASJA Corporate Membership Includes
Download the NASJA Corporate Application
Click here for the application in Word format that can be returned by e-mail as an attachment
- A printed membership directory, listing the 250-plus journalist members of NASJA, with addresses, phone and fax numbers, e-mail addresses and detailed descriptions of what each journalist does. The directory also includes a complete and detailed list of corporate members -- a very valuable reference that NASJA members use when it's time to research stories.
- A listing on the NASJA Website, including active links to your website and e-mail address password protected, "Members Only" section of the NASJA website.
- An invitation to the annual NASJA meeting, where you can network with NASJA members. Not only will you learn which NASJA journalists cover your kind of news, but you also will meet other NASJA corporate members. For those who do not otherwise belong to a professional public relations association, such contacts can be invaluable for press materials ideas and helping to verify the credentials of non-NASJA journalists who contact you for stories.
Why Join NASJA as a Corporate Member?
- NASJA is the only credentialing organization for media members who cover snowsports. Being affiliated with NASJA creates communication, media relations and publicity opportunities not otherwise readily available.
- Being listed in the NASJA directory puts your company in front of nearly 300 press members who cover all aspects of snowsports in media ranging from newspapers and magazines to broadcasting and the Internet.
- NASJA corporate membership presents multiple opportunities to network with media members who cover snowsports, allowing highly personalized venues to getting your company's message across to the people who tell the reading/viewing public what's happening.
- Networking opportunities are found at regional meetings, the annual national meeting, via the NASJA website and through contacts made from the national directory.
- Corporate membership facilitates communicating your company's product/service developments and how they fit into trends. This allows you to inform premier media on issues, trends and product developments that may fall outside their individual experience.
- NASJA members are connected: to ski areas, to publishers and editors, to each other. Corporate membership will include you in that matrix.
- NASJA gatherings and/or personal contacts present opportunities for press members to test new products and a develop first-hand understanding of how well they work.
- NASJA meeting professional development sessions offers more opportunities to get your message across, as does sharing ideas via the NASJA website.
- NASJA Corporate membership integrates your company into the world of snowsports journalism as you interact with some of the best in the business.
What Snowsports Industry Professionals Say About NASJA Corporate Membership
Northstar-at-Tahoe and Sierra-at-Tahoe Resorts have really benefited from NASJA membership. The relationships we've created with NASJA members have resulted in extensive coverage of both our resorts over the years, which we know has positively affected our bottom line. NASJA does a good job of keeping us updated with journalists' contact information and current projects, so that we can make sure we are pitching relevant information to the right people.
We would encourage resort communications professionals to join NASJA because it is the most effective way to meet writers who really make a difference in the ski industry. Personal connections are everything to us, and NASJA is critical to maintaining those connections.
--Kirstin A. Cattell & Jessica VanPernis, Communications Managers, Northstart-at Tahoe & Sierra-at-Tahoe Resorts
Joining this organization was the single best way for me to meet writers and editors from around the United States who specialize in covering the many facets of skiing and snowboarding - from destinations to equipment. As a media relations professional, attending local, regional, and national meetings and trade fairs gave me the opportunity to become acquainted with far more media than I could have managed with individual visits.
I have been a member for more than 17 years first as a representative of Winter Park Resort, and now with my own PR company specializing in ski industry clients. Although my primary purpose when first joining was to meet as many writers as possible and learn what their interests and needs were, in the years since, I've received a huge benefit learning from ski industry colleagues from around the U.S. I've found many corporate members to be generous with their creative ideas for delivering more effective PR services"for the active members of NASJA and for their resorts and clients.
Attending the annual meetings has allowed me to share story ideas with this diverse group of ski writers and have a lot of fun in the process. The annual meetings are a wonderful time to reconnect with old friends and reminisce about epic days on the slopes together, and to meet the talented new members that have joined the organization. I have had truly sensational ski days with some of these writers that have been so extraordinary that professional relationships have evolved into personal friendships.
--Joan Christensen, JC Communications
I'm frequently asked, "Why are you a corporate member of NASJA? You don't deal with Journalists on a day-to-day basis, and outside of your shows you don't seek any publicity?"
I always answer: It's simple; I basically make my living (not to mention the lifestyle I, and we!, have built for ourselves out of this great sport!) from the World Ski & Snowboard Community (to me we are more a community than an industry), and the best way for me to insure I continue to do that is to help, in any way I can, ensure that community remains healthy and successful.
As someone involved with marketing the sport I know the value of having credible and effective advocates, in the from of first class writers and broadcasters, in front of the public talking about and spreading information about our sport and community. Good communicators telling all about the fun, health and enjoyment resulting from being involved with skiing and snowboarding helps bring people to the slopes; they in turn keep our friends and compatriots who run the resorts and sell the equipment in business; and then these entities buy booth space from me so they can continue to promote their entities and continue to grow their business and the sport. That, in a roundabout way, is why I support NASJA and encourage everyone who is involved in any way whats ever to do the same thing.
--Bernie Weichsel, President BEWI Productions, Inc.
I've been affiliated with NASJA as a corporate member for many years and I continue to derive good benefits from my membership. Meeting snow sports journalists in a forum that is set up for that distinct purpose makes it easy to introduce yourself and strike up a conversation. You find you're pitching your story ideas to an eager audience, and you come away with insights on how to provide the kind of information snowsports journalists can actually use!
As a corporate member, rubbing elbows with colleagues in the communications industry is an effective way to develop personal friendships that prove to be both fun and beneficial. It's great to have a sounding board for testing new ideas you'd like to try but may feel uncertain about implementing, to vet the legitimacy of queries or for advice (and hand holding) when you're solving communication glitches.
I've found the professional development seminars useful too. I've gained insight into the effectiveness of new technologies, found contacts for services I want to explore, and had a chance to assess how the PR program I've developed for my resort stacks up against others' standards. The corporate members definitely engender a "we're in this together so let's help one another" feeling of support, something that's hard to find in other organizations.
--Barbara Thomke, Public Relations Director, Smugglers' Notch Resort
Big Sky Resort has been a proud corporate member of NASJA for many years. I first became involved in 2001 when Big Sky hosted the Annual NASJA Meeting, an opportunity to bring our mountain and its improvements to the attention of this diverse group of influential journalists. Since then I've attended most of the Annual Meetings and find them invaluable in strengthening the relationships with journalists and meeting with fellow Public Relations professionals from across the country.
Additionally, networking with other corporate members at annual meetings has proven to be very beneficial to me in the growth of my career. I bring home the best practices and methods to generate positive PR for Big Sky Resort following each meeting. This experience is unique, and can't be found with any other venue or opportunity out there in our industry.
--Dax Sheiffer, Communications Director, Big Sky Resort
Download the NASJA Corporate Application
Click here for the application in Word format that can be returned by e-mail as an attachment
